After finishing up writing a post and editing the pictures, it always feels like you can hit the upload button without doing much else. However, over the past couple of years of blogging, I’ve found it to be a little more than that.
If you want your post to be seen and function in all the right ways, there are just a few things you might want to add to your ‘to-do list’ before hitting publish. Before I tell you them, let me tell you why.
When I first started blogging I was very naïve in the big world of SEO and all the techy stuff. I thought my content would be seen very easily without having to do much at all but the past couple of years have taught me it’s not as simple as that.
This checklist isn’t hard or tricky to get your head around, neither is the ‘to-do list’ much of an effort. They’re just little things I like to do to make sure I’m pretty much 100% happy before sharing it to the online world.
I used to work from Blogger before switching over to WordPress and I used to do each of these things before hitting publish on either one. My checklist is now a little bigger than it used to be I must admit. I wouldn’t say I was a blogger, I just didn’t really get that these things could be done, and I also wasn’t aware how much they’d help. So no matter your platform, I hope this can help.
I’m definitely not saying nor suggesting I’m an expert, because I’m sure as heck not, but these tiny things have made the world of difference. It’s not all about numbers, but when doing these things it helps my posts engagement quite a lot.
Let me show you what my lil checklist of things I do before hitting publish. Just to add, a good coffee or cuppa tea (with chocolate) is the best fuel whilst doing these, I tell you.
I always write up my posts in a word document and then transfer over to WordPress, sometimes I write them up in my notes or even straight to WordPress. No matter which way I do it there is usually a spelling or grammar mistake, or a few. So rereading your posts is very important, even if you think it all makes sense and reads like a dream.
Even if I don’t find any mistakes, I sometimes think ooh I could add this here and move this bit down here. It’s easy to miss a few bits so double check or even triple check your post, it’s always worth it.
2. Don’t forget the tags.
I went a good few months when I first started up my blog without knowing what tags were.
I was very lucky to take a blogging module as part of my degree and there was where I found out a lot about this kinda thing. Otherwise, I may have still been clueless.
For each individual post (as all posts are different in there own way, even if you are writing up a new roundup of your favourite foundations) I always include individual tags. These are for SEO and for your posts to rank higher up on the pages of Google.
If I’m typing up a fashion post about how to style a coat for instance, a few tags would include ‘fashion’, ‘style tips’, ‘how to style a coat’, ‘top fashion tips’, just to let Google and the world know what the subject of my post is.
This is something I always leave till last just to make sure I include every relevant tag possible, and I never include more than 10-15.
Again, I’m really no expert on this but this is something I’ve found helpful with getting my post seen by more readers than those that see my social media promotions. It has helped a lot.
3. Add your focus keyword.
This is my newest find I have to admit, and I think it’s even more helpful than the step above. When I switched my blog over from Blogger to WordPress I came across the ‘focus keyword’ step just under where you type up a blog post. It’s a genius step to say the least.
I type in one or two focus keywords based on the title of a blog post and this again helps it rank higher in the search pages of Google. It basically gives your blog post more chance of being seen as it lets the search engine understand what the blog post is all about, regardless if you’re title says it or not.
So no matter your blog post title, if it’s ‘5 Fashion Tips I Can’t Live Without’ or ‘My Favourite Foundation’ use the key word (what you think is most important) from the title and add it to your focus keyword section before hitting publish. This will mean the Internet will have a little bit more understanding of what your post is all about.
This step is something so small yet so effective.
4. Check your layout.
There’s a couple of things I have to say for this one but my first biggie is – are you happy with the images? Are they laid out the way you want them to be? Does the post flow? The reason I ask this question is because I find the flow of a post so important to keep your reader engaged.
You’ll always find me hitting the ‘preview’ button a fair few times before hitting publish.
5. Be happy with your content.
I have to admit (and I feel awful for it), but I have published a post sometimes when I haven’t felt 100% happy with it. Whether it is the images, the style of writing or sometimes even the subject you’re not happy with, there have been a few odd occasions when I feel ‘meh’ about hitting publish and wish I hadn’t. However, I’ve left those posts up and got on with it just to teach myself a little life lesson. That lesson being to always feel happy and good about your content before publishing it onto your blog.
It’s such a great feeling when you get the ‘yes’ moment when finishing up a blog post and then getting great feedback from it.
Thankfully, I haven’t hit publish and regretted it in a very long time and I can assure you I won’t let it happen again. I only post when I’m happy, ready and up for it. Otherwise, it can make you feel the complete opposite as to how a blog post should make you feel.
After all, you’re in control of your content, nobody else.
6. Save the images to your phone.
Having the images always saved and backed up to your phone can save you so much time and agg.
If I’m commuting or have some spare time on my hands and want to promote some posts or share some images online, having them on your phone means you can do this anytime, anywhere. It saves a lot of hassle and I much prefer scheduling promotions on my phone so it makes life a lot easier for me.
7. Prepare to share.
Once you’re post is ready be prepared to share. In the past there were many occasions when silly me would publish a post and forget to share and schedule tweets. This meant my post got lost in the pipeline and that’s not what blog posts are for. They’re made to share right?
For this Hootsuite is my saviour. Here I schedule my tweets for the day, sometimes even multiple days at a time if I manage it. Once a post has gone live I share via all the social media platforms and then schedule more tweets for later on that day or that week. If you want your post to be seen by many I think this is the best thing to do.
Scheduling tweets can sometimes seem like an effort, like a ‘meh’ task but it really pays off.
What things do you do before hitting publish on a post?