When a much loved but hard to get beauty brand of yours comes to the UK, it kind of feels like a blessing in disguise right? There’s nothing worse than lusting over makeup online that costs a bomb to ship – plus all the customs fees, and all the rest of it. So, when it can land on your doorstep within just a few days and not have to pay the excessive fees, it’s kinda great isn’t it.

A dream has come true for me when I heard IT Cosmetics* now have a UK site. The brand has been available in-store at Selfridges for a little while, but I’ve got to be honest and say I find it easier to makeup shop online. Not having to hand over your card and just do it from your phone is much easier than it should be, but it just feels so right. Just me? I hope not. I hear all those nods and yeses from all you fellow beauty addicts.

After visiting New York earlier this year, I was gutted that I couldn’t purchase its products as easy at home. But, now that they have their own UK site, I will no longer have this problem (my bank account may be sad but I’m certainly not).

Let me introduce you to some new in bits to my beauty collection.

*Spoiler alert* – I may have found some new faves.

Since trying out my new samples I’ve found a new favourite from the brand (I told you so), the Superhero Elastic Stretch Volumising Mascara. I won’t lie, at first the formula looked like it would be a little too wet. But after applying two to three coats, it dries down to give you full and lengthy lashes. Its brush provides you with separated lashes, and the formula is buildable depending on how much volume and length you desire.

Another newbie I hadn’t heard of before is their Brow Power Universal Eyebrow Pencil. I have to admit, I do love a pencil so I had to love this to want to continue to use it. Unlike others I use, this has a wider tip, which I thought could be a problem to get precise brows but I was wrong. To get precision, use the sharper edge of its tip and then the wider top to fill in the rest of the brow. The thickness actually makes filling in brows a heck of a lot quicker so great to use if you’re in a rush or going for a minimal look. I wouldn’t say I’d use this to get fuller brows as such, its better for natural brows.

As I haven’t been wearing foundation, concealer has been my go to. I struggle with dark under eyes so I do like to cover those up, and I like my concealer to be lightweight and creamy so it’s invisible to the eye. IT Cosmetics have now introduced me to their best-selling Bye Bye Under Eye Concealer and it’s everything I need. As the concealer claims to be ‘full coverage’, you’d expect it to be either cakey or quite heavy and it’s neither of those. It’s creamy enough to blend away to near enough invisible, whilst also covering your dark circles at the same time. You need to teeniest tiniest amount I’ve ever seen to. This is now a must have in my makeup bag as I find it great for covering blemishes to.

I’ve been meaning to try the IT Cosmetics CC+ Cream for a long time now, so I was so happy to be able to try this to. As I mentioned, I haven’t worn foundation for a very long time, so a CC cream is something I’ve wanted to try as a lighter weight and ‘lesser cake’ alternative. A full review will be coming soon but I have to say now, I am extremely happy with its results. I’ve not tried a CC cream before and I don’t think I’ll be going back to foundation anytime soon. Hydrated and flawless skin, hello.

I feel IT Cosmetics are a brand you can go minimal or to town with. All the products I’ve tried earlier this year and recently are all buildable to your own desire, so I find them weaving there way into most of my makeup looks.

ITcosmetics.co.uk are offering 10% as well as free deluxe samples with purchase, so whatcha waiting for? Go get em.

Megan ♥


If you liked reading this post you may also like The Brow Gal Experience.


* This post contains PR samples *


Are you with me when I say it can’t be a good day without good brows?

Whether I’m wearing makeup or not, I like to tame my brows and make a bit of effort with them. Even if it’s a tiny bit of pencil or brow gel I think looking after your brows is super important. They do shape your face after all.

A good brow day is such a good feeling and I like to make them happen as often as possible. You feel me?

Filling in your brows doesn’t have to be a difficult job either. I used to take ages trying to get the right shape and colour but with the right products it only needs to take minutes, if that.

My obsession for quite over a year now has been the Benefit Brow range. They came out with a whole new line of products last summer and I’ve been using nothing much but them since. I’ve swapped and changed amongst the different bits they have and to be honest, it’s proven difficult to pick a favourite.

If you’re already a fan of the range and want to know all about Benefit’s brand new brow product then keep reading… it’s coming and oh-so exciting!

For a quick and easy effortless fill I love the Precisely, My Brow Eyebrow Pencil. This ultra-thin brow pencil comes in 6 different shades to suit all and in my opinion, does the best job at giving natural full looking brows. With its fine twist up non-sharpen tip you simply draw and mimic brow hairs in small strokes until you feel they’re full enough. It comes with a built-in spoolie attached to one end that I like to use to tame them before and brush through after for an even more natural finish.

If I’m looking to get a more defined and fuller brow (more for those full face makeup days) I like to use a mix of the ka-BROW! Eyebrow Cream-Gel Colour and the 3D BROWtones Eyebrow Enhancer. The ka-BROW! is a product I know many love but I was always a bit terrified of it as I’m a brow pencil/powder kinda gal. However, after the first use I was so impressed I’ve stuck to it. It’s a lot lighter weight than I expected and you can achieve really natural brows if you use it with a light hand. If you like a fuller brow then you can easily build this product up. It comes with its own built in brow buy ventolin no rx brush that is so handy for travelling with and the brush is small and slanted so its super easy to sculpt out defined brows. I tend to apply the product from the middle to end of my brow and disperse the leftover in the front to leave them more natural. This is long lasting and doesn’t budge all day long! Again this comes in 6 shades.

The 3D BROWtones Eyebrow Enhancer is a subtle brow highlighter, not for the brow bone though, this one is for the hairs. This brush on gel subtly highlights the brow hairs, to make the brows appear softer and fuller. Like their other products, this is waterproof so it’s gon’ last you all day. Don’t worry, this doesn’t leave you with shimmery eyebrows, it gives them a lift and adds more dimension. This product comes in 2 shades for light-medium or medium-deep brows.

*Drum roll please*. Introducing the brand new Benefit Brow product… the Foolproof Brow Powder. If you’re the kinda person to love full and fluffy but natural brows like me, then you’re going to love this.

Not only does the all-new Foolproof Brow Powder make filling your brows in, well, foolproof, it really does transform your brows.

This clever little powder gives you two shades in one kit to help you achieve the light to dark brow look, which mimics the natural gradient your natural brows have. You apply the lightest shade to the front and gradually get darker towards the end with the deeper shade.

I find the product feels velvety smooth and glides onto the brows so easily. If you have any gaps or sparse brows this powder fills it in with no fuss. This lives up to the rest of the ranges longevity expectation as I find this lasts all day and doesn’t budge with the trusty Gimme Brow on top.

The kit comes with its own brow sponge and spoolie, however I also like to use my own slanted brow brush. The sponge makes filling in super quick and easy but a thin slanted brush helps you achieve more definition, and I also use this to fill in the front to get that natural fluffy brow.

You can shop these Benefit Brow products with the rest of the range in-store or online (here) at Debenhams.

What brow is your kinda brow?

Megan ?


Liked this post? You can also like Fenty Beauty Is Here!

* This post contains PR samples *

Know Cosmetics covers professional fixes that we all envy, from brows to lips. I’d heard of this brand when browsing Sephora, but now there is no worry for us UK residents as the range has released in Superdrug. The range consists of five products, of which I’ve been testing two and I wanted to share with you my first impressions.

For all of us that have eyebrows as a top priority in the makeup department, I’ve got something you’ll really love. No Bare Brows is a best-selling product from Know Cosmetics, as it’s a brow pencil for everyone. It’s a universal 4-in-1 shaping kit that transforms all eyebrows. The product is a universal brow colour at one end and a wax tamer at the other, and it also comes with a sharpener and brush attachment so that it’s easy to take on the go with you. I know it sounds a bit strange, a universal brow colour but I totally got it once I used it. It’s a buildable colour that is a light brown to start with, and I can build it up for my dark brown brows. One thing I would say is that it wouldn’t be the best for black brows, as it doesn’t build that dark. However, it is great from generic accutane online fair to dark brown shades. The wax works really well, you can go extreme or light with this depending on how much hold you desire.

As a female with fairly small lips myself, their product No Thin Lips kind of screams my name. I don’t mind my lips at all, but sometimes having a bit more plumpness is what I look for. This product is a natural lip plumping tool for beautifully full lips. It’s a smooth and colourless gloss that works on bare lips to volumise and plump. I’ve tried a couple of products similar before and haven’t seen much of a result, but I did see this worked. It was only very slightly; as of course the guidelines say its natural, which looked really nice. After applying you get a strange tingling sensation that lasts for just a couple of minutes. The product is formulated with Aloe Oil and Vitamin E so you can apply as often as you desire. First impressions, I really love this and have continued using it. I usually only use it for glam moments as I don’t feel the need for it everyday.

If you fancy trying the range its available in Superdrug for the UK and Sephora in the US.

Have you tried any new brands lately?

Megan ?