When a much loved but hard to get beauty brand of yours comes to the UK, it kind of feels like a blessing in disguise right? There’s nothing worse than lusting over makeup online that costs a bomb to ship – plus all the customs fees, and all the rest of it. So, when it can land on your doorstep within just a few days and not have to pay the excessive fees, it’s kinda great isn’t it.
A dream has come true for me when I heard IT Cosmetics* now have a UK site. The brand has been available in-store at Selfridges for a little while, but I’ve got to be honest and say I find it easier to makeup shop online. Not having to hand over your card and just do it from your phone is much easier than it should be, but it just feels so right. Just me? I hope not. I hear all those nods and yeses from all you fellow beauty addicts.
After visiting New York earlier this year, I was gutted that I couldn’t purchase its products as easy at home. But, now that they have their own UK site, I will no longer have this problem (my bank account may be sad but I’m certainly not).
Let me introduce you to some new in bits to my beauty collection.
*Spoiler alert* – I may have found some new faves.
Since trying out my new samples I’ve found a new favourite from the brand (I told you so), the Superhero Elastic Stretch Volumising Mascara. I won’t lie, at first the formula looked like it would be a little too wet. But after applying two to three coats, it dries down to give you full and lengthy lashes. Its brush provides you with separated lashes, and the formula is buildable depending on how much volume and length you desire.
Another newbie I hadn’t heard of before is their Brow Power Universal Eyebrow Pencil. I have to admit, I do love a pencil so I had to love this to want to continue to use it. Unlike others I use, this has a wider tip, which I thought could be a problem to get precise brows but I was wrong. To get precision, use the sharper edge of its tip and then the wider top to fill in the rest of the brow. The thickness actually makes filling in brows a heck of a lot quicker so great to use if you’re in a rush or going for a minimal look. I wouldn’t say I’d use this to get fuller brows as such, its better for natural brows.
As I haven’t been wearing foundation, concealer has been my go to. I struggle with dark under eyes so I do like to cover those up, and I like my concealer to be lightweight and creamy so it’s invisible to the eye. IT Cosmetics have now introduced me to their best-selling Bye Bye Under Eye Concealer and it’s everything I need. As the concealer claims to be ‘full coverage’, you’d expect it to be either cakey or quite heavy and it’s neither of those. It’s creamy enough to blend away to near enough invisible, whilst also covering your dark circles at the same time. You need to teeniest tiniest amount I’ve ever seen to. This is now a must have in my makeup bag as I find it great for covering blemishes to.
I’ve been meaning to try the IT Cosmetics CC+ Cream for a long time now, so I was so happy to be able to try this to. As I mentioned, I haven’t worn foundation for a very long time, so a CC cream is something I’ve wanted to try as a lighter weight and ‘lesser cake’ alternative. A full review will be coming soon but I have to say now, I am extremely happy with its results. I’ve not tried a CC cream before and I don’t think I’ll be going back to foundation anytime soon. Hydrated and flawless skin, hello.
I feel IT Cosmetics are a brand you can go minimal or to town with. All the products I’ve tried earlier this year and recently are all buildable to your own desire, so I find them weaving there way into most of my makeup looks.
ITcosmetics.co.uk are offering 10% as well as free deluxe samples with purchase, so whatcha waiting for? Go get em.
If you liked reading this post you may also like The Brow Gal Experience.
* This post contains PR samples *